Digital Marketing Skills Lab
Online Workshop | Coming Soon
Join me for a special skills lab focused on the mechanics of creating effective digital marketing strategies and leveraging today’s top marketing technologies to achieve your goals - whether that is building awareness about your venture, increasing your overall online presence, generating leads, or launching a new campaign. This workshop is designed to help marketers and small business owners develop hands-on skills to enhance your digital marketing efforts. You’ll learn how to connect big-picture strategy with specific, hands-on tactics to elevate your digital marketing strategy.
What you’ll learn
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Specific tools and tactics for developing effective marketing plans and strategies.
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Important marketing metrics, best practices for marketing reporting and goal setting.
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How to match your marketing objectives with the right digital channel.
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Today’s top marketing channels and how to use the right channel(s) for your goals.
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An overview of leading marketing technology and the tools you need to be effective.
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Ethical considerations in marketing and inspiration for integrating your personal values into your work.
Digital Marketing Skills Lab - Overview
Module 1 - Building a Strategy
Two-hour workshop
Learn the top six components of a strategic marketing plan and put your knowledge to immediate use developing your own digital marketing strategy.
During this module, we’ll analyze and discuss digital marketing examples and case studies. You’ll also be guided through exercises to:
Identify your unique selling points
Create an ideal customer profile or buyer persona
Develop a digital marketing strategy
Module 2 - Digital Marketing Channels and Technology
1.5-hour workshop + 1-hour working session
Learn specific tools and technology available today. We’ll explore this topic at both a high-level and a tactical level. You’ll gain hands-on experience developing a digital marketing asset - for example, a website landing page, marketing email, blog post, social media posts, or advertisements.
During this module, you’ll learn how to decide what digital channels and technologies will be most effective for your strategy and goals. We’ll explore specific, popular technologies and platforms - HubSpot, MailChimp, Google Ads, Social Media management platforms, WordPress, Squarespace, and Canva.
Module 3 - Ethics in Marketing
1.5-hour session
Explore important topics related to ethics in marketing from data privacy to values-driven work and making an impact. As a group, we’ll discuss opportunities for social impact within marketing strategies.
Participants will complete a personal values exercise.
Digital Marketing Skills Lab
Early bird pricing $699 (regularly $750)
Registration Opening Soon! Join the waitlist.
Participants will gain access to:
Three online workshops for each module (recordings will be available)
Specific hands-on exercises to develop digital marketing skills
Marketing templates for building a strategy, creating ideal customer profiles, digital marketing tips, and more
1-1 mini marketing consulting session
Opportunity to connect with other marketers and small business owners
Join the Waitlist
Be the first to know when registration officially opens
About the Instructor
Laurel Nock is a senior marketing consultant and business owner based in the San Francisco Bay Area. With 20 years of experience in the field, Laurel has led marketing programs in a variety of sectors including tech, non-profit, higher education, and professional services. She partners with clients across the United States and internationally to develop marketing programs that matter. Laurel has received nominations and awards for her work in the areas of design, business partnership, allyship, service to community, and website marketing. Laurel has an M.A. in Global Communications from the American University of Paris and a B.A. in Public Relations from Otterbein University.
